How B2B Companies Can Diversify Their Digital Sales Channels
The COVID pandemic has been a moment of truth for B2B. Inevitably, e-commerce sales rose, but a headline statistic from McKinsey1 reveals that only 20% of B2B buyers and sellers expect to return to the traditional patterns of face-to-face sales.
There is no turning back.
Digital sales channels can take on different roles to boost your digital transformation and add tremendous value. What matters most is that you start off with a technology foundation to support every stage of your growth.
This eBook addresses how B2B businesses can explore their options and evaluate the implications of diversifying their sales channels, for which we identify three broad categories:
- Online Resellers
- Direct Online Commerce
Download the eBook to learn more.